National Food Marketing Report Essay

Pakistan is known for flavor on the planet, as it has brought a few sub mainland taste from India after freedom. National Foods is the main sub mainland formula masala organization of Pakistan with unmistakable piece of the overall industry as contrast with the contenders. National Foods started its excursion in 1970 as a Spice organization, with a progressive item that advanced the idea of having perfect, solid food. National foods’ activities were, to make food that is sterile, decrease time spent in the kitchen by ladies, cultivate wellbeing and contribute towards individual allure, with the goal that individuals who utilize our items would have the option to encounter an all the more remunerating way of life. This was some time before the expression ‘Corporate Mission’ had even been created. Nonetheless, founder’s reasoning stays unaltered after some time. Regardless of whether their language †and the idea of just ladies doing the housework †have gotten obsolete, in this period of quickly evolving ways of life, fuelled by the uncontrolled advancement of innovation; purchasers are constrained to adjust their dietary patterns. National Foods reacts to this test of creating imaginative food items dependent on comfort and snappy planning in accordance with present day ways of life but then holds conventional qualities through its differing assortment of food items. In a history that presently crosses three decades, National Foods’ achievement has been impacted by the significant occasions of the day †financial blast, gloom, wars, changing customer ways of life and mechanical headways. Significantly following three decades the company’s point of convergence despite everything stays on customer’s needs through item advancement in accordance with the changing business sector patterns. Organization PHILOSOPHY National Foods must concentrate on customer’s needs and serve them with quality items at moderate costs at their doorsteps. Our items must be unadulterated and adjust to worldwide guidelines. Our exploration should consistently create new audacious items logically tried, cleanly delivered in sheltered and appealing bundling. We should make condition in our workplaces and production lines where gifts are prepared and have chance to progress in their professions. We should end up being perceived as acceptable corporate residents, bolster great aims good cause and bear decent amount of charges. Stores must be constructed, new manufacturing plants made, sound benefits made and reasonable profit paid to our investors through structure a dependable brand. National Foods Ltd. must get itself perceived as pioneer in Pakistan and abroad. With the assistance of all-powerful God, the organization can accomplish its objectives in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food organization continuously 2020 in the comfort food fragment by propelling items and administrations in the household and worldwide markets that improve way of life and make an incentive for our clients through administration greatness at all levels. † BUSINESS PRACTICES NFL puts stock in leading its tasks with solid moral and good gauges. NFLs explanation of set of accepted rules and strategic approaches intends to give direction on doing its business related choices and exercises. We wish to accomplish greatness in all circles of our tasks for which set of principles structure the premise. Any gathering entering any type of agreement with NFL will undoubtedly conform to the given rules. NFLs explanation of set of accepted rules and strategic policies has the accompanying seven rules: 1. Out of line Means: Any utilization of pay off, payoffs or any type of installment in real money/kind to get business related or in any case productive advantage for the organization is carefully disallowed. Unnecessary business blessings and amusement likewise hold a similar significance and NFL doesn't affirm of such installments. 2. Regard and Integrity: NFL puts stock in offering admiration to people. We expect to work in a way that disheartens separation, badgering or potentially impact. Separation alludes to preference dependent on a specific part of an individual character. 3. Irreconcilable circumstance: NFL denies activities that are in strife with the organization business interests. This may incorporate however isn't restricted to giving help to the opposition or holding proprietorship interests in a client, provider, merchant or contender and making individual increases at organization cost. 4. Classification: NFL has confidence in privacy of data identified with organization business exercises. The organization expects representatives not to uncover or reveal using any and all means the private and industrially touchy data but to the legitimate work force requiring it. 5. Legal Compliance: NFL puts stock in offering all out help and participation to all the administrative and administrative bodies independent of the degree of predominant authorization. 6. Money related Integrity: NFL has faith in complete consistence with the acknowledged bookkeeping rules and methodology. This incorporates however isn't restricted to Transparency: NFL disheartens any criminal behavior with the end goal of any advantage to the organization or others. All data provided to the partners as well as inspectors must be bona fide and straightforward and Disclosure: All exchanges must be completely uncovered and should be for the reason expressed for. 7. Wellbeing, Safety and Community Responsibility: NFL is completely dedicated to security, wellbeing and obligation towards condition and network. All exercises of NFL must depict duty towards the network and country all in all. NFL looks to utilize methods that are sheltered, sound and condition benevolent. SITUATIONAL ANALYSIS This year brought a progression of difficulties and change for the Sales Team. As the extent of the socio-political changes expanded in the nation, the Sales Team was not just resolved to confront all the difficulties, even with the peace circumstance, yet additionally present significant changes which would be positive for the general development and advancement of the organization. Regardless of the common states of strikes, screen downs and political strife, the Sales Team conveyed its objectives. In certain key classes like formula and salt, we significantly over conveyed. These classes have a huge effect in volume development and main concern too. The Channel Specific methodology actualized is starting to yield results, where the Sales Team gained by the market deals potential in territories of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Deals development in Public Accounts (USC-CSD) has dramatically increased for the current year. In Special Category Management (SCM), deals of salt was at a record-breaking high. The 2013 condition was by and by testing by virtue of disintegrating peace circumstance, high swelling, fakes and vitality deficiencies. In any case, in the wake of such difficulties, we conveyed 20% deals development (Volume 15%) with an improvement in exchanging working edge and EPS development along these lines showing the estimation of solid arrangement of our kin behind our vital need to become Rs. 50bn business by 2020. Solid nearness in universal markets is at the center of our vision proclamation and in accordance with our desire we built up an auxiliary in Dubai NFL †DMCC to reinforce our fare tasks and plan to set up more auxiliaries in Europe and North America soon. The supported business development that we have confirm in National Foods just as key arrangement gives system to quickened advancement, expanded commitment with purchasers and improved operational and monetary abilities. This will empower us to stay fit to win in increasingly extreme condition in future. Pakistan is the piece of sub-mainland, which is known for the high zesty nourishments and National Foods is the main formula masala of the nation. Be that as it may, National Foods confronted extreme rivalry from the organizer of the formula masalas in the nation that is Shan Foods’ Recipe Masalas. National Foods has diverse food classes and in every classification they confronted various contenders. National Foods began their activities with Jam, Jelly, Marmalades and Pickles and turned into a significant contender to Michelle’s and Ahmed Foods. National Foods are seen as Pioneer in Ketchups and Sauces by contending with Shezan and now Shangrilla as well. Following is the SWOT Analysis and Matrix according to National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Shortcoming: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should presented International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building affiliation Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For more than 40 years, we’ve been known as the one brand ladies all over Pakistan rely on, yet simply like individuals develop and change, we’re developing as well. Also, presently it’s time for a change. Consistently we’re becoming greater, more splendid, increasingly worldwide, and our NFL soul of experience †which has been the vitality behind each new and creative item †is currently the consolation behind our new logo. The new Pakistani homemaker is feisty and lively and our new picture is helping her vibe similarly as we have ages of food sweethearts feel †totally at home. NEW LOGO At NFL, newness is the thing that props us up. We keep life upda

The Advanced Construction And Building Technology Construction Essay

The Advanced Construction And Building Technology Construction Essay In decades, the traditional development industry has been considered as a work concentrated, low-tech industry with low efficiency. It appears development part has been deserted by advances developments and sciences improvements that have just reshaped numerous other modern areas. Development industry confronting difficulties to reacts to change specialized, financial and social conditions, there is an expanding need of changing development procedure, correspondence and the board system inside the division. Large scale manufacturing and mechanization was presented in the mid twentieth century. It was a technique for creating items in huge amounts with generally ease. The item were created in a wide range of segments and collected into a completion item through a mechanical production system, the methodology of this strategy has reshaped fabricating industry particularly in the division of car, airplane, train and so on it has demonstrated that computerization is the way to build efficiency. Industrialized development (particular, panelised, sub-gatherings and so forth.) got well known during the post-war period, because of the colossal interest in lodging. In light of the idea of the idea, rather than receiving robotization innovation to customary development techniques, there is a potential chance to incorporate and apply fabricating innovation to empower a progressive change in development division as far as plan, creation and the board. The point of this paper means to find and perceive the chances and difficulties that cutting edge innovation and current assembling process offer to the industrialized development part, and how might the division to grasp robotization and improve the manner in which its work, alongside the present of an incorporated administration framework from assembling industry. The paper will likewise give an outline of the issues and troubles the business will look during presenting new innovation developments and embracing progressed robotized creation process into development part. Presentation Difficulties developed and changes should be made inside development area because of the progressions in worldwide wonder, monetary, science and innovation. There is a requirement for development industry to improve its profitability, quality and adaptability, alongside necessity to adjust innovations and the board techniques for other assembling industry. The arrangement of off-site development division has the preferences to adjusting advancements straightforwardly from assembling areas which bolster the standards of large scale manufacturing and customization. Off-site development techniques can without much of a stretch give a proficient plan and the executives procedure to permit modified items at large scale manufacturing costs with a superior quality, so a whole structure will be no longer built with regular strategies yet to be created as an item. There are various favorable circumstances of utilizing off-site development strategies. As the creation procedure is completed in a plant domain which gives better correspondence between customers, architects and designers, to guarantee top notch measures, speed up creation just as limit sway on the earth by killing squanders. As of late, there is a developing enthusiasm for the zone of embracing robotization advances to development and many structure frameworks have been created by executing automated innovation to help both on location and off-site exercises. The rule of future robotized development is to make an exceptionally effective computerized framework and to deliver a client orientated item, which includes apply trend setting innovations both off-site and on location, new structure strategies will be propelled to create of another structure frameworks, modified programming and distinctive administration approach will be incorporated in assembling process. Advancement of incorporated development robotization and apply autonomy building procedures will help segment creating process and on location development. Life pattern of a structure will be expanded by utilization of new materials and new meaning of building development. Notwithstanding, so as to streamline the utilization of computerized development strategies, it is significant that structure idea is perfect with innovation accessible. It is essential that innovative work (RD) segment assumes a significant job regarding choose and find accessible methodology for assembling strategies. While creators and architects need to apply the idea of computerization whereby modifying the plan to fit creation subsequently the basic, useful, and the adaptability of the structure could be executed. Under one rooftop Plan strategy development The objective of Industrialized structure development is to set up another technique for delivering a for every built item as opposed to working in traditional strategy. Completed structure is finished by a gathering of collected parts. A structure will be no longer to be planned overall however evolved as a scope of parts and extras. The changing of configuration process brings about the progressions of practices. Customary structure plan techniques will be tested via mechanized structure strategies. From the achievement of other assembling industry has indicated the advantage of utilizing computerized creation techniques. Building item improvement stage will be a methodical procedure; building framework will be planned with adaptability of utilizing mechanical erection. Contrast with regular technique, Designers will be progressively depending on utilizing CAD framework and helped with different advances, for example, computer generated reality framework (VR). Augmented reality framework makes a PC recreated condition, which empowers a physical nearness, connection with genuine condition. Customer helped by the framework empower the reenactment of the plan procedure. An on-line virtual device gives a determination of parts; recreate constant planning and condition, at that point customer can import chosen 3D structure components, for example, window, entryways, rooftop into the framework, to empower fashioner to increase a decent impression of the task, the utilization of PC mimicked instrument related to mechanized information assortment device to plan and deal with the venture. The cost, structure, material utilization and collecting determination of the undertaking can be produced naturally. In the previous multi decade, Automobile industry has profited by utilizing Computer Integrated Manufacturing (CIM) the framework has changed the efficiency of car fabricating as well as characterized the idea of client arranged item idea. While the development business despite everything dependent on work exceptional kind of work, there is a requirement for computerizing building process, along these lines an improved profitability, quality and better workplace could be accomplished. Diagram of Industrialized structure framework (for the most part on private lodging area) These days, with lodging securities exchange arrives at greatest levels of popularity in numerous nations, take UK for instance, government expecting to manufacture 50,000 units every year to fill the hole, be that as it may, if simply depend on traditional strategies this objective is probably not going to meet. Along these lines, reasonable and present day configuration approaches turned out to be increasingly essential. Exceptionally industrialized structure technique (particular, panelised, sub-congregations and so forth.) has been fiercely acknowledged and suggested. Plant mobile homes (prefab homes) are shipped nearby sim-completed, which may just take days or even hours to finish, while in customary development strategy, homes are worked from huge amounts of fundamental materials utilizing nearby work and procedure, which cost more and take more time to complete form. Trend setting innovation and mechanization in assembling industry has set up an effective guide to development industry. Because of the uniqueness of development process, it is hard to receive computerization strategies from other assembling part straightforwardly. The propelled producing techniques which picked must be changed at that point incorporated step by step into development process. Contrasted and customary strategies for development, the focal points that prefab offers appeared as beneath: Decrease work costs, for instance, to assemble a little family house in England, customer hope to settle up to  £250 per day to take care of contractual workers and developers expense, this not in any event, including expenses of materials and types of gear, additionally climate condition could impact on speed of on location development, as in very cold or moist condition, mortar will take more time to set because of ice, and one layer of mortar could take as long as a day to set, this will hinder speed of development drastically and increment expenses of work. In correlation, off-site development has the majority of their job did in industrial facility condition with tight quality control and totally climate confirmation, master laborer will deliver building parts at greatest proficiency. Diminish material expenses; ordinarily, customer or contractual worker should set up a record with nearby structure traders and cost charged is relying upon the measure of material bought. Then again, off-site fabricates whose request certain material in mass straightforwardly from providers will ordinarily get better costs. Ecological benevolent, as most parts is delivered off-site and prepared for on location get together, it will decrease the measure of waste during on location development, Many prefab segments are made of recyclable material and the structure is to be planned more vitality productive. Prefab structure isn't something new, however it was once re-homed many thousands families in Britain after the Second World War. Anyway after decades, prefab lodging has not been as attractive as conventional lodging. There are quantities of hindrances and inconveniences of utilizing such framework have additionally happened in a few cases. Plan restrictions, while a prefab divider part are intended for a level rooftop to sit on, and afterward it is unacceptable for it to be adjusted for an alternate rooftop structure. Segments are fabricated in gigantic quant

Sample TOEFL Integrated Essay Large Animals

Sample TOEFL Integrated Essay Large Animals Sample TOEFL Integrated EssayThe QuestionThis integrated (Type 1) question is taken from a Korean textbook. I am not permitted to provide the lecture and reading here, but if you need some practice tests I highly recommend buying theOfficial TOEFL iBT Tests Collection fromETS.Special Offer: TOEFL Essay Evaluation and ScoringYou can now sign up to have your practice essays evaluated and scored by the author of this page. This service is a great way to learn how you will do before test day and how you can best prepare for the big day. Sign up today.The Sample EssayThe reading and the lecture are both about why animals that existed in the “early earth” period were larger than animals today. The author of the reading presents three possible explanations for this phenomenon. The lecturer casts doubt on the claims made in the article. She thinks that none of the theories are supported by facts or evidence.First of all, the author claims that animals were larger because the early earth had a greater supply of oxygen. He notes that high oxygen levels stimulate growth in certain species. This point is challenged by the lecturer. She says that the atmosphere of the early earth was full of poisonous gasses which made it difficult for animals to breathe. She points out that oxygen levels were not higher than they are today.Secondly, the author states that animals that existed in the early earth period grew large as a result of having access to abundant plant life to feed on. He argues that animals grew large because they consumed high levels of nutrients and that they passed down their size to succeeding generations. This argument is rebutted by the lecturer. She suggests that plant life was in fact abundant, but that it was mostly low in nutrients. She notes that this is because plants rely on carbon dioxide to grow strong, but they did not have much carbon dioxide during the period.Finally, the author mentions that warm climates caused animals in this period to grow large. He is of the opinion that because they did not have to use energy to stay warm, they were able to channel it into growing larger bodies. The lecturer, on the other hand, feels that in today’s era warm climates are mostly known for having small animals. She puts forth the idea that massive bodies are disadvantageous in warm climates.NoteThis is a sample TOEFL integrated essay written by a native speaker. It follows our TOEFL writing templates for integrated essays. If you find it useful, please remember that we have many more sample essaysfor you to read!

Au Revoir Les Enfants and La Lengua de la Mariposa A...

Au Revoir Les Enfants and La Lengua de la Mariposa: A Closer Look at European Films The films Goodbye, Children and The Butterfly’s Tongue both revolve around the relationships between friends and between student and teacher. Both films skillfully showed how each relationship developed and blossomed and how each abruptly and sadly ended with betrayal. However, the gravity and the context of the betrayal differ in both films. In Julien’s case, his betrayal was unintentional. Perhaps his glance was more out of curiosity and concern for his friend, Jean, not knowing how a split-second glance can eventually lead to his friend’s death. However, for me, Moncho was more accountable in his betrayal.†¦show more content†¦The title alludes to the fact that even if most of the characters in the film were children, they had to grow up faster because of the war. The title probably refers to a farewell to childhood that the characters had to experience. Though they were experiencing normal childhood experiences such as making fun of the new k id in class or sharing guilty pleasures after dark and the like, these experiences came with their experience of war and disorder in the country. It came with thoughts of death, hatred, racism and all other negative things related to wars, which is a far cry from what a child normally worries about. Their situation has forced them to gain responsibility and deal with life and death at an early age, something that is significantly different from the innocent and carefree characteristics of childhood. The title La Lengua de la Mariposa probably refers to Don Gregorio. Just as the butterfly spreads the pollen to other flowers, so does Don Gregorio spreads his wisdom and love of nature to his students, especially to Moncho. However, a butterfly symbolizes a fleeting and ephemeral passing. Likewise, Don Gregorio’s influence on his students is short-lived because he was eventually captured by the Fascists for becoming a Republican. Although both films were

Risks Of Free Trade - 1753 Words

Robert Knighton Pol. Sci. 1300 Kate Ivanova April 23, 2015 Risks of Free Trade If someone mentions an argument against free trade aloud, the typical person might withdraw curiously: against free trade? Indeed, such a statement does require explanation, as the connotation behind the word can differ slightly even if the primary meaning succeeds. Not to mention the ambiguity that accompanies such a phrase, as the speaker likely means they support regulated trade because of the risks that free trade involves. Indeed, the risks of free trade are so steep that it requires regulation, albeit with surgical precision. (what I mean by this is that regulation is required, but in small amounts. Heavy regulation would be as bad if not worse than no regulation) What is meant by free trade, exactly? First, it is important to note that while the terms â€Å"free trade† and â€Å"fair trade† are often used interchangeably in colloquial speech, they are completely different things. In fact, free trade is anything but fair (except to private corporate profits). Free trade, according to mainstream economic policy, has zero restrictions on imports and exports. There are no tariffs, quotas, subsidies, etc. Often, free trade agreements surpass the sovereignty of nations in order to guarantee the corporate interest in private capital gains. Michael Palenti, in his article, â€Å"Globalization and Democracy: Some Basics†, vocalizes this concern with free trade agreements, saying that, â€Å"†¦[corporations] seek aShow MoreRelatedDisadvantages Of Free Trade For Canada Essay1468 Words   |  6 PagesDisadvantages of Free Trade for Canada: For every upside, there is a downside, and this certainly is the case for free trade in Canada. The successes listed above, also appeared in the United States and Mexico, which impacted our country. For every job that was created for them, some were lost elsewhere. 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Police and Law Enforcement Response Free Essays

Checkpoint: Police and Law Enforcement Response A police officers role in society is to effectively enforce laws, arrest offenders when a crime has been committed, prevent crime to their best ability, preserve the peace whenever possible, and provide services to community citizens in their time of need. Over the past 25-30 years, police departments have proactively been enforcing the Community Policing Theory, developed by Professor Herman Goldstein, on their staff and officers. Community policing promotes relationships between officers and society. We will write a custom essay sample on Police and Law Enforcement Response or any similar topic only for you Order Now In order to prevent crime, officers and communities need to work together to address the problems that encourage or cause criminal activity. In order for this theory to work properly, police officers and the community must understand and respect each other as well as the principles of community policing. The basic principles are: colleagues, partnerships, implementation, and long term. Colleagues refer to effective communication between the community and police; therefore making relationships stronger between them both. Partnerships consist of relationships between the police and different organizations such as: schools, neighborhood groups, families, merchants, etc†¦ Implement is a primary principle that relates to the specific needs of a community and examining different programs that might be effective. The Long term principle refers to police and members of community taking a long-term perspective and approach to improve. Accepting the realization that trust and effective relationships take time and resources to develop and maintain. The community policing theory has become an efficient and helpful tool to police and their communities everywhere. It would be easy to conclude that if we hypothetically lessened police involvement in the community policing theory, the results would be devastating. The members of the community would still be reporting crime; however, there would be less police officer’s to respond and handle it. The crime rates would escalate quickly and chaos would occur in certain parts where police involvement was declined. The system would basically fail, due to taking away a key piece to its foundation. Overall, it takes community members and police together to make the theory work effectively and maintain its balance. Not only is balance crucial between officers and its community; it is crucial for an officer to have balance internally too. There is many restrictions and guidelines placed on an officer when on or off duty. They don’t have the equal amount of freedom a regular citizen is entitled too. These restrictions come from their department, Bill of Rights, and Constitution. It is imperative that the officers follow a strict rule of ethics, while on or off duty to set an example for the rest of community. A tricky restriction is a term called Probable Cause. Probable Cause is defined as the logic, experiences, and circumstances that lead ‘a prudent man’ to believe a crime has been committed, or an individual may have been involved in a crime. This term, also known as a citizens fourth amendment, has quite a bit of power behind it. It truly does impact a police officer on a daily basis, by the amount of power to either make or break a case. It directly is linked to how evidence is searched and seized, or how a citizen is searched. Probable cause has the ability for a Judge to find evidence crucial for a conviction, either admissible or inadmissible in a court of law. If a police officer violates the rights or privacy of a citizen, it can have some grave consequences such as: loosing a case, fined, sued, setting a criminal free or legal action brought towards his/her self. So in order to prevent these consequences from occurring, officers should take the proper precautions and remember the guideline; that there must be sufficient or sensible reason to justify the intrusion of a search or seizure. The best way to ensure safety is to not conduct any searches without a warrant, signed by a neutral judge. Even though this is not very realistic or practical; however, the purpose of a warrant is to provide that protective layer between the exuberance of the officers and the privacy of the public. At the end of the day, the court is responsible for reviewing the actions of the police in their everyday life; this is when they balance the interest of law enforcement against the interest of personal liberty. Then they determine whether or not probable cause existed for the search or arrest. In conclusion officer’s can avoid these issues by not falling into corrupted ways. Officers should respect their position and not violate their power; this will build a trusting relationship between the community and them. Another solution to prevent issues from occurring would be for officers to get involved more with their communities. Going to games, meeting people, setting up time for the youth, establishing friendships; would not only build the strength of the officer to the community but prevent crime before it starts. Exploring being a proactive officer, instead of a non-proactive officer is the best way to aid police and their organizations in combating crime. How to cite Police and Law Enforcement Response, Essays

The Apparel Shopper free essay sample

Comprhensive Case The Apparel Shopper 1. What overall conclusions do you reach after reading this case? The information in the case gave the overall conclusion that the apparel industry is a very competitive field to get into and in order to prosper companies must find their own personal niche within the industry. A company cannot survive in the apparel industry by providing what is already available in other stores. It is important to define a target market and appeal to their needs and wants. For instance, Wal-Mart appeals to low income individuals, Target and Old Navy appeal to more fashion sensitive customers, and so on. Ultimately, stores must relate and direct efforts towards specific apparel shoppers demographics and preferences. 2. How can apparel retailers compete with Wal-Mart? To compete with Wal-Mart you need to think of Wal-Marts competitive advantage: price. Your stores competitive advantages MUST stand out, and be in demand. You must have a style clothing that appeals to your target market if you want to compete with Wal-Mart. We will write a custom essay sample on The Apparel Shopper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This means marketing based on style, name brand, and higher quality clothing. Wal-Mart cant offer any of these things. Also, if you try to market to another demographic such as Hispanic Americans or Asian Americans you might find a niche that has not yet been tapped into. 3 Does cross-shopping affect apparel retailing? Is this good or bad? Why? I think cross-shopping definitely affects apparel retailing. People will go to different stores and shopping centers in one shopping trip to look for a specific item, the best prices or just a different look. Low income shoppers may shop around for the best bargains. For retailers, cross shopping can be a good thing and a bad thing. If a person starts out at a particular store and doesnt find anything they really want they may buy something somewhere else just because they are tired of looking. Stores also have to stay competitive with their prices in order to keep loyal shoppers. 4. What are the retail implications of this statement: American consumers are not trendy either at work or play Do you agree with the statement? Why or why not? The retail implications are that most stores tend to follow the trends and not necessarily set them. Americans are more conservative than Europeans in their apparel so if a new retailer is trying to break into the market, he/she should consider how they want to market their clothing. If they want to stand out, maybe they should invest in newer, trendier clothing. If not, then they should keep their target market in mind. I dont agree with that statement however, I do believe Americans are trendy themselves. Many people I know rely on celebrities, magazines, talk shows, and television to figure out the latest styles and how to wear certain styles. I believe Americans acually focus quite a bit on trends.. especially younger generations. Older generations tend not to follow this idea however. 5. How could the information cited in the case be used in a retail information system? The information in this case could be used by a retailer to help dicover how to cater to their target market. Their retail information system can keep track of information on the types of customers that shop at their stores, such as income level, gender, race, age, ethnicity, and clothing preferences. The retailer then knows if they are targeting the right customers for their product line and price range or if they need to change their target market. 6 What additional consumer-related information would you like to review about apparel shoppers besides that stated in the case? I would like to see a comparison based upon different locations within the United States. Income, age, gender, and ethnicity all play important factors regarding where consumers shop. However, I feel that the location and surroundings of the consumer will also play an important role when deciding where to shop. For instance, two different employees, who are both earning the same salary and working for the same company in different locations, will probably tend to dress differently. A standard dress code is usually enforced no matter where the company is located; however, how people adhere and dress in regards to the dress code will probably differ. The employee in New York City will probably dress on a more upscale and trendier level. This is due to the fact that these employees have access to several upscale, specialty store locations. On the other hand, an employee working in Lancaster may not be wearing Prada shoes or carrying Louis Vuitton briefcases. As stated on page 201, â€Å"consumer lifestyles are based on social and psychological factors, and influenced by demographics. † In addition, consumer demographics on page 199 states within the definition that consumers can be identified by place of residence. Stores such as Hollister, which bases their style on a California trend; and Abercrombie, which demonstrates styles of the east coast are realizing these differences and are now basing the styles of their stores off of these locations.